Basics Of Digital Marketing For Beginners


Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Digital marketing in 2021
Digital Marketing 2021

In this world, there are 7+ billion people using the internet today, so the value of digital technology is much higher than old technology.

world are updating every day so you also have to update with the world, if you are still using old techniques for your business then be aware before getting loss

Most of the local businesses are using traditional marketing for their business. traditional marketing getting old now, the world is growing digitally so every business needs digital marketing.

Digital Marketing is very effective according to google there are 78% of people search for products online.

Types Of Digital Marketing

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • E-mail Marketing
  • Search Engine Marketing (SEM)
  • Affiliate Marketing
  • Content Marketing

Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the quality and quantity of the website through the organic engine

The search engine has three primary functions:

1. Crawling

2. Indexing

3. Ranking

Two types of SEO

  • ON Page SEO
  • OFF Page SEO

ON Page SEO :

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

ON Page SEO Factor :

  • Title Tag
  • Headline
  • URL Structure
  • ALT Text
  • Keyword
  • Meta Description
  • Internal linking

OFF Page SEO :

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERP).

OFF Page SEO Factor:

  • Content
  • Articles
  • Blogs
  • Bookmarking
  • Video
  • Social Network

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

There are More than 500+ Million active users on social media, so social media marketing is best platform for Promoting business

Top Social Media Platform for business:

E-mail Marketing

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services

Email Marketing is one of the most popular and effective marketing strategies

Top Free Tools for Email Marketing:

  • Mailchimp
  • Hubspot Email Marketing
  • Sendpulse
  • Sender
  • Omnisend
  • Benchmark Email

Search Engine Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising

 Example of search engine marketing is Google, Yahoo, Safari, and Bing.

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make

Top Affiliate Marketing Platform:

  • ShareASale
  • Awin
  • Amazon Associate
  • CJ Affiliate

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract a defined audience — and, ultimately, to drive profitable customer action.

Benefits Of Digital Marketing

  • One to one approach
  • Higher Conversion Rate
  • Real-time insight and analysis
  • Higher Return on Investment (ROI)
  • Immediate Communication
  • Save Time And Money


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