Basics of Search Engine Optimization
We all know that Without Marketing we can’t run any business, If you have to succeed in your business you must be know about Marketing.
Newspaper, Radio, Television Ads, Print… Etc. There are the traditional marketing strategies this technique not effective in Digital Marketing Era
With the change of time, you should know about digital marketing techniques like Social Media Marketing, Search Engine Marketing, Search Engine Optimization. Pay Per Click, Affiliate Marketing, etc..
Today we are going to see what Is Search Engine Optimization is and how it works?
Let’s the Basics Of Search Engine Optimization (SEO) For Beginners.
Search Engine Optimization (SEO)
“SEO is the process of increasing the quality and quantity of the website through organic engine”
SEO is the process of increasing the quality and quantity of the website through an organic engine. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Let’s See how Search Engine Optimization actually works……
Search engines have Three primary function
1. Crawling :
“Scour the internet for the content looking over the code/content for each URL they find”. A crawler program is used for collecting all the Data and from the internet. when the crawler visits the website then its collects content and saves it in the database and it also saves all the links to the website.
2. Indexing :
Store and organize the content found during the crawling process, once the page is in the index it’s in the running to be displayed as a result of relevant queries. If a website is not in a search engine’s index, users will not be able to find it.
3. Ranking :
There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.
There Are mainly two types of SEO
- ON-PAGE Optimization.
- OFF-PAGE Optimization
1. ON-PAGE SEO:
All the measures you take to make your web page rank higher on search engine result pages (SERP) falls under ON Page SEO. in simply language ON- Page SEO is that you can control your own website for ranking higher on search engine result page by using ON- PAGE Search engine optimization factor.
Let’s see the ON-Page SEO factor…
- Title Tag
- URL Structure
- Alt Text
- Meta Description
- Internal Linking
Every page has a title tag that appears in search results as a headline. So make sure you choose the best and relevant title tag for your blog. The title tag is a direct on-page SEO ranking factor
URL helps a lot for a search engine to understand what a page is all about so make sure in your URL you have to include your keyword so users or readers will understand what the link is actually about use sweet and short keywords related to your web page.
Meta tags are one of the most important On-Page SEO factors — specifically page titles. Every page has a title tag that appears in search results as a headline. The meta description is a short summary of the page that appears under the title on search results. Both are important to help search engines and users understand the purpose of a page.
Internal links connect internal pages of the same domain, work very similarly for your website. A high amount of internal links pointing to a particular page on your site will provide a signal to Google that the page is important, so it helps a lot to rank your website on SERP
2. OFF-Page SEO:
“OFF-page SEO is that to the page ranking factor that outside of the website like backlinks.” In Easy language On-page search engine optimization happens on the website, while off-page SEO happens outside of the website.
Let’s See OFF-Page SEO Factor…..
- Social Networking
By writing quality content you can rank on search engines but by creating backlinks on the website you have a chance to stay on top of the search engine So providing quality content that’s not enough for you you have to create backlinks
What is the Backlink?
Backlinks is the link created from one website to another website. if someone link to your website then you got a backlink from them and you link to another website then they have backlinks from you.
Top SEO Tools:
Basics Of Search Engine Optimization (SEO) For Beginners.